MEMS in British Vogue: Vogue's Next Generation

Years ago, I interned at Vogue in Sydney ~ and now, seeing MEMS featured in British Vogue feels incredibly full circle.

What started as a simple idea to bring back the art of keeping memories has somehow found its way into the pages of Vogue.

Vogue's Next Generation

MEMS features in the September 2026 issue of British Vogue, The Big Fashion Issue, in Vogue's Next Generation, a page celebrating brands made for little ones and the families who love them. The album they chose was our BABY Photo Album & Keepsake Box in butter yellow.

MEMS Keepsake BABY photo album featured in Vogue's Next Generation, British Vogue September 2026

What Vogue wrote

"Inspired by the timeless allure of old-school memory-keeping, founder Hanna created MEMS to preserve treasured moments. Durably bound with quality linen, the photo albums serve as beautiful decorative pieces that seamlessly blend functionality and aesthetics, holding up to 320 photos."

~ British Vogue, September 2026

BABY photo album and butter yellow linen keepsake box by MEMS Keepsake, as featured in British Vogue

Where it all began

I've always been a nana at heart. I print my photos after every holiday and every year. When I came home from a big backpacking trip and couldn't find an album I actually wanted to leave out, I made one. You can read more about how MEMS started here.

To go from interning at Vogue to seeing my own little brand in its pages is something I'll never forget. Thank you to everyone who has bought a MEMS, shared a photo of yours, or told a friend. This one is for you.

Hanna, founder of MEMS Keepsake, holding the British Vogue issue featuring MEMS

Here's to bringing back the art of keeping memories ~ one album at a time.

Shop Keepsakes

Hanna x

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